Director Digital Marketing

Experience: 10+yrs
Job Type: Full Time
Job Location: Richardson US

Role Purpose:

  • Drive brand awareness and differentiation by creating inspiring stories and experiences
  • Internal enablement by crafting and narrating key transformation stories
  • Scaling demand generation success to design impactful campaigns
  • Improving win rates by enabling better messaging and demo experiences

Responsibilities:

  • Analyze market trends, customer requirements and roadmap to craft a unique and compelling value proposition
  • Develop content assets such as brochures, product sheets, white papers, videos, social and web content
  • Gain insights into customer use of product offerings and buyer personas at the target client segments.
  • Support the business strategy across chosen client segments. Work with the team to design and execute multi-channel campaigns to maximize market coverage, impact and outcomes
  • Develop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisions
  • Design and develop thought leadership programs to enhance brand visibility
  • Collaborate with the product team to influence product roadmap to enhance the market success
  • Design and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.
  • Work with analyst relations to execute a robust engagement program to achieve better mindshare and appropriate ratings

Knowledge / Skills Required:

  • Sound understanding of the IT services industry
  • Experience in B2B Marketing for software products
  • Understanding of product marketing frameworks, techniques, and best practices
  • Ability to build strategic perspective and influence at senior level
  • High impact communication across multiple formats
  • 6-10 years’ experience in Marketing with bachelor’s degree

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